LINE FRIENDS announces major brand collaborations

The global character brand LINE FRIENDS has announced several major collaborations to mark significant milestones. To celebrate the 15th anniversary of LINE FRIENDS, a collaboration with Sanrio characters has been confirmed. The project features a concept centered around a surprise birthday party for the character Brown, involving characters like Hello Kitty. A pop-up event is scheduled to take place at LINE FRIENDS SQUARE SHIBUYA in January 2027.

Additionally, LINE FRIENDS is launching a collaboration between the character IP ZO&FRIENDS, created with G-DRAGON, and his brand PEACEMINUSONE. Titled ‘BLOOMING STEP’, this project commemorates the first anniversary of ZO&FRIENDS and the 10th anniversary of PEACEMINUSONE. Pop-up stores for this collaboration will be held in Tokyo at LINE FRIENDS SQUARE SHIBUYA and in Osaka at the Hankyu Umeda Main Store starting November 11, 2026. The collaboration includes themed merchandise such as hoodies, pouches, and rugs featuring integrated designs of the two brands.