LINE Gift launches Halloween special and seasonal promotions

LINE Yahoo Corporation has launched a Halloween-themed feature on its LINE Gift service. The campaign, which began on October 15, showcases seasonal items such as Halloween-specific gifts, autumn sweets, and potato or chestnut-based desserts.

The service also released survey results regarding e-gift preferences. According to the data, 91% of respondents preferred cash-equivalent vouchers over specific product types when receiving a 500-yen e-gift. Additionally, 83% of users indicated they prefer receiving gifts for shops they already frequent, and 77% of those receiving cafe tickets stated they would spend more than the gift value to order their preferred items.

To celebrate the season, LINE Gift has introduced limited-time Halloween-themed message cards, including options featuring user photos in costumes. The promotion also includes a 10% discount coupon for purchases between 3,000 and 100,000 yen, available until November 1.