LINE Yahoo Communications develops original coffee blends

LINE Yahoo Communications has developed two original coffee blends, ‘ENJOY’ and ‘CHEERS’, to represent its corporate value of ‘Enjoy the Challenges Together’. The project originated from positive feedback received when the company distributed coffee as novelty gifts to external partners.

The development process involved internal tasting sessions where employees voted on flavor profiles. The ‘CHEERS’ blend, designed to provide a sense of being supported, utilizes an equal distribution of three types of beans to achieve stability and harmony. The ‘ENJOY’ blend was crafted to serve as a motivational beverage for individuals facing challenges.

To finalize the blends, the company’s CEO visited the REC COFFEE roastery to work alongside professional roasters, ensuring the final products accurately reflected the intended brand identity.