LinkedIn expands BrandLink video advertising to France

LinkedIn is expanding its BrandLink video advertising solution to France, partnering with several major French media groups. The program allows advertisers to place pre-roll video advertisements alongside premium, contextualized editorial content from trusted publishers.

Key French partners joining the program include Les Echos, Amaury Media (including L’Équipe), and CMA Media. CMA Media’s involvement includes brands such as BFM Business, La Tribune, and the social media-focused brand Brut. This expansion follows the international success of LinkedIn’s previous advertising offerings, which have already included publishers like the BBC, TED, and The Economist.

The initiative aims to capitalize on the growing demand for video content among professional audiences. By combining LinkedIn’s targeting capabilities with high-quality editorial content in sectors like finance, economy, and sports, the program provides advertisers with a way to reach engaged professionals within their feeds.