Linköping University study: Teenagers prefer influencers over doctors for mental health

A study from Linköping University indicates that teenage girls often prefer listening to social media influencers regarding mental health over medical professionals. Researchers interviewed 38 girls, aged 16–17, to understand how they interpret messages from influencers who share personal stories of mental illness.

The findings suggest that influencers fill a void left by traditional healthcare by providing a sense of constant availability, relatability, and emotional support through personal experience. Professor Anette Wickström noted that despite lacking formal training, influencers have become educators because their stories gain legitimacy through media and mental health organizations.

While the girls found the personal narratives educational and fostered a sense of trust, they remained critical of the commercial nature of influencers. The study also highlighted concerns that influencers may inadvertently create expectations or pressures regarding mental health struggles. Despite the emotional connection to influencers, the participants maintained higher confidence in doctors and psychologists for actual medical advice and health management.