Lionel Messi appears in Spider‑Man: Brand New Day promotional video

Argentine football captain Lionel Messi teamed up with actor Tom Holland in a new promotional spot for Marvel’s upcoming film *Spider‑Man: Brand New Day*. The video, set in a New York coffee shop, shows Messi searching for the superhero with a tracker app before Holland’s Peter Parker transforms into Spider‑Man and whisks the football star through the city skyline. The light‑hearted cameo is part of a global marketing campaign that has gone viral, gathering millions of views on social platforms.

The film, directed by Destin Daniel Cretton and starring Holland alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo, is scheduled for theatrical release on 29 July 2026 (31 July in some markets). Its first trailer set a record with over 718 million views in 24 hours, reaching a billion in four days, underscoring the high anticipation for the sequel. Messi’s involvement reinforces his status as a global marketing icon, crossing the worlds of sport and superhero cinema.