Lionel Messi joins Inter Miami, boosting MLS visibility

Argentine forward Lionel Messi signed a multi‑year contract with Inter Miami in 2023, marking a landmark move for Major League Soccer. The deal, confirmed by club president and co‑owner David Beckham, makes Messi the league’s highest‑profile signing, with expectations of a significant rise in attendance, merchandise sales and television ratings. MLS commissioner Don Garber called the transfer "a landmark event for the league," while Inter Miami coach Phil Neville said the club must "ensure Lionel is at his best when he steps onto the pitch."

Messi’s arrival has also drawn attention to his personal life in Miami. He lives with his wife Antonella and their three sons, and continues family traditions such as eating Italian pasta. Journalist Cristina Cubero recalled Messi’s early career anecdotes, including his brief 2005 debut for Argentina and his family’s roots in Recanati, Italy. The combination of his on‑field prowess and off‑field story is expected to elevate MLS’s global profile and commercial appeal.

The signing is projected to increase Inter Miami’s revenue by up to 40 % over the next three years, while boosting overall league interest ahead of the 2023‑24 season, which begins in September.