Lionel Messi launches new Messi Night Eau de Parfum

Lionel Messi has expanded his commercial portfolio with the launch of Messi Night Eau de Parfum, a new addition to his Messi Fragrance collection. The footballer promoted the product on social media, stating the fragrance is designed to convey “security, authenticity, and confidence to face new challenges.”

The product has entered international markets with a reference price of approximately 53 USD. While an official price for the Argentine market has not been confirmed, an estimated conversion places the cost near 80,000 pesos, though final local prices may vary due to import costs, taxes, and exchange rate fluctuations.

This launch is part of Messi’s broader business interests outside of his professional football career with Inter Miami. His entrepreneurial ventures include MiM Hotels, the gastronomy chain El Club de la Milanesa, the hydration line Más+, L10 Wines, and various real estate developments.