Lionel Messi merchandise surge: plush toy and LEGO sets boost sales

A plush toy modeled on Argentine captain Lionel Messi has become a commercial hit, with social‑media buzz driving demand that exceeded expectations in Argentina and abroad. The figure, dressed in the national jersey, appeals to both children and adult collectors, reinforcing Messi’s status as a global brand.

At the same time, LEGO released official World Cup 2026 sets featuring Messi and Cristiano Ronaldo. Priced at about 2,000 pesos each and offered at discount on Amazon, the collectible figures are marketed as must‑have items for fans, highlighting the commercial leverage of top football stars ahead of the tournament.