Lionel Messi selects ten emerging football talents for Messi +10 project

Lionel Messi has identified ten young footballers as the future of the sport through the ‘Messi +10’ initiative. This project, driven by adidas Football, aims to highlight athletes with the potential to redefine the game.

The selected group includes players such as Mexican midfielder Gilberto Mora of Xolos de Tijuana, Argentine Tomás Aranda of Boca Juniors, and English player Max Dowman of Arsenal. Other names featured in the campaign are Giovanna Waksman, Can Uzun, Zavier Gozo, Jesús Rodríguez, Chloe Sarwie, Kees Smit, and Lotta Wrede.

Gilberto Mora expressed his gratitude on social media, stating it was an honor to be chosen and noting that wearing Messi’s boots would be a dream. While the recognition provides significant visibility and potential market interest, analysts note that it also brings increased public scrutiny and pressure to perform as these athletes continue their development.