Lionel Messi stars in Mastercard and Spider‑Man ad campaigns ahead of 2026 World Cup

Lionel Messi appears alongside Tom Holland in a new promotional spot for the upcoming film Spider‑Man: Brand New Day. The comedic ad, released in the lead‑up to the 2026 World Cup, shows the football star searching for the real Spider‑Man and ties the movie’s July launch to the global tournament.

In a separate activation, Mastercard invites its card‑holders in Argentina and Mexico to exchange shirts with Messi. Using the Priceless platform, the campaign offers limited‑edition Messi‑inspired jerseys and builds on a recent Miami event where the player swapped shirts with selected fans. Both initiatives leverage Messi’s popularity to connect with audiences during the World Cup period.