Lionel Messi cameo in Marvel's Spider‑Man: Brand New Day promo

Lionel Messi appears alongside Tom Holland in a new promotional video for Marvel’s upcoming film Spider‑Man: Brand New Day. In the 40‑second spot, the Argentine captain walks into a Brooklyn café, tells Peter Parker he is searching for Spider‑Man via a “Spider Tracker” app, and is then whisked through New York’s skyline on web‑slinging adventures. The cameo, released amid the buildup to the 2026 FIFA World Cup, has generated millions of views and widespread social‑media discussion, highlighting the crossover appeal of a global sports icon with a blockbuster superhero franchise. Marvel and Sony Pictures aim to boost the film’s international hype by linking the star power of Messi with the Spider‑Man brand.

The teaser does not reveal plot details of the film, which is slated for release on 29 July 2026. It follows the events of Spider‑Man: No Way Home and marks Tom Holland’s return as Peter Parker. The marketing push includes multiple regional releases of the spot, but the core narrative centers on Messi’s unexpected role as a “super‑fan” of the web‑slinging hero.