Literary culture in Brazil: BookTok influence and local book fairs

The influence of digital platforms like BookTok is reshaping the literary landscape in Brazil. While social media allows readers to discover books and make purchases with ease, physical bookstores and literary events continue to thrive by offering community experiences and sensory engagement that algorithms cannot replicate. Data indicates that 53% of consumers view bookstores as spaces for relaxation and discovery.

In line with this enduring interest in physical literary gatherings, the 37th Gravataí Book Fair is currently organizing its upcoming edition. The event is in the final stages of accepting applications for booksellers, with a deadline of October 6. Additionally, authors can apply for autograph sessions until October 12, aiming to foster local engagement with literature and reading.