Liu Yifei brand endorsements expire following rumors of mass loss

Speculation regarding Chinese actress Liu Yifei losing multiple major brand endorsements has surfaced following the conclusion of her partnerships with Tissot, Dove, and Ant Insurance. While social media rumors suggested the losses were due to scandals or declining popularity, brand responses indicate the changes are largely due to contract expirations.

Tissot confirmed that its 11-year partnership with the actress ended amicably upon the conclusion of the contract. Dove also stated that its collaboration ended on good terms. Regarding Ant Insurance, the company noted that the contract expired as agreed, though discussions regarding a potential renewal are ongoing.

The rumors were fueled by the timing of these expirations and previous public scrutiny regarding the actress's social media conduct, but official statements from the brands suggest a standard conclusion of business agreements rather than a mass termination of contracts.