LIV Supplements and Cumlaude Lab launch wellness initiatives

LIV Supplements, founded by Juan and Carla in December 2024, is an Argentine wellness venture focusing on personalized nutritional advice and educational content. Originally operating through social media and an online store, the business has expanded to include a dedicated space for customer service and order fulfillment. Following a participation in the Mercado Fitness event in Buenos Aires, the brand aims to open its first physical storefront in Cruz del Eje by 2027 with the long-term goal of national expansion.

In Spain, Cumlaude Lab has introduced Reto V, a free 21-day digital program designed to promote female wellness across different life stages. Part of the Planeta V platform, the initiative focuses on movement, nutrition, and intimate health. The program is supported by experts including gynecologist Dr. Marimer Pérez, nutritionist Gabriela Retana, and former elite swimmer Crys Dyaz, to provide specialized guidance for women navigating changes such as perimenopause and menopause.