Live Nation partners with Unplugs to provide adjustable earplugs

Live Nation has announced a partnership with Unplugs to introduce adjustable, transparent earplugs at 60 concert venues across the United States. The collaboration includes an equity investment from Live Nation.

The Unplugs earplugs feature a mechanical two-mode switch that allows users to adjust sound levels without removing the device. In the closed position, acoustic filters reduce volume while maintaining sound clarity. In the open setting, more sound passes through to facilitate easier conversation with others. The technology requires no batteries, charging cables, or smartphone applications.

The initiative addresses a common issue in live music settings: approximately 60% of concertgoers who use earplugs report removing them to speak with friends. The rollout coincides with National Protect Your Hearing Month and National Audiology Awareness Month.