Livedoor and D2C launch new sports-focused marketing services

Japanese companies Livedoor Inc. and D2C Inc. have launched new B2B services aimed at leveraging sports to enhance corporate branding and fan engagement.

Livedoor Inc. introduced ‘SPORTS STORY MARKETING’, a service designed to help brands utilize the emotional energy and storytelling inherent in sports. The service offers three main packages: branding to increase corporate recognition, fan engagement to deepen community ties, and sales promotion to drive purchasing through sports-related campaigns. Livedoor plans to integrate these services with its existing sports media properties, such as ‘SOCCERKING’ and ‘BASEBALLKING’.

D2C Inc. has launched ‘Sports Experiential Solutions’, which utilizes advanced technologies like AI and XR (Extended Reality) to transform passive spectating into active experiences. The initiative aims to move sports business away from traditional advertising dependency toward sustainable revenue models. By using spatial recognition and sensing technology, the service seeks to create immersive environments, enhance local economic impact around stadiums, and provide new digital sponsorship opportunities.