Liverpool announces strategic alliance with Primark for Mexico expansion

El Puerto de Liverpool has announced a preliminary strategic alliance with the Irish fashion retailer Primark to bring the brand to Mexico through a franchise model. The partnership aims to combine Primark’s international expertise in affordable fashion with Liverpool’s extensive knowledge of the Mexican consumer market and operational capabilities.

Under the agreement, both companies will work together to determine store locations, opening schedules, and the overall pace of expansion. While specific cities and the total number of planned stores have not yet been disclosed, the move represents a significant expansion for Primark, which currently operates over 500 stores across 19 international markets.

Eoin Tonge, CEO of Primark, noted that the company sees growing demand for its combination of quality and accessible pricing in Mexico. Enrique Güijosa, CEO of El Puerto de Liverpool, stated that the alliance is an opportunity to strengthen Liverpool’s relationship with international brands and broaden its commercial offerings.