LiveWire cuts US price of ONE electric motorcycle to $13,999

LiveWire has significantly reduced the US starting price of its LiveWire ONE electric motorcycle to $13,999. This represents a 53% decrease from the original $29,799 launch price of the model when it was released in 2019 under the Harley-Davidson brand.

Industry observations suggest the price cut may be an effort to clear remaining inventory, as the model has not seen new EPA certifications since the 2023 model year and technical documentation has ceased to be updated on official service sites. The brand, which spun off from Harley-Davidson in 2021, has faced challenges in converting its electric technology into high sales volumes.