Śliwka Nałęczowska partners with new Lalka film adaptation

The confectionery brand Śliwka Nałęczowska is launching a special edition of its products to coincide with the upcoming film adaptation of Bolesław Prus’s novel, ‘Lalka’. Directed by Maciej Kawalski, the production features a prominent Polish cast including Marcin Dorociński as Stanisław Wokulski and Kamila Urzędowska as Izabela Łęcka.

The limited edition packaging, available in 190g and 300g formats, utilizes motifs and frames taken directly from the film to reflect the story’s atmosphere. The brand will support the cinematic release with a marketing campaign across television, digital, and social media, with products appearing in major retail chains and Duty Free locations.

A formal film screening is scheduled for September 28 at the Teatr Wielki in Warsaw, ahead of the film’s general theatrical release on September 30.