Ljuba invest owner rewards employees with 1,000 euros per newborn

Bogoljub Milenović, owner of the construction and reinforcement mesh production company ‘Ljuba invest’ based in Paraćin, provides a 1,000 euro bonus to every employee upon the birth of a child.

Milenović stated that the initiative was motivated by the low birth rate in Serbia. While acknowledging that financial aid is not the deciding factor for expanding a family, he aims to support young workers who are starting families and require financial assistance.

The first recipient of this gesture was Milan Stoiljković, a machinist, who expressed that the recognition felt significant both as a worker and as a person. Milenović, who has operated his business for nearly three decades, views his employees as an extended family.