L.L.Bean completes $50 million flagship store renovation in Freeport

L.L.Bean has completed a $50 million renovation of its flagship store in Freeport, Maine. To mark the completion of the multi-year project, the company is hosting a seasonal event called ‘Northern Lights’.

The celebration runs from the first week of November through mid-January. The event features tens of thousands of Christmas lights, heated gathering areas, firepits, and various themed weekends. Scheduled activities include free movie screenings on Saturdays, photo sessions by the store's new fireplace on Thursdays, and specific themed weekends such as ‘Holiday Treat Weekend’ and ‘Nostalgia Weekend’.