Local retail initiatives launched in Belgium

Various regional retail campaigns are underway in Belgium to support local commerce and sustainability. In Herselt, the province of Antwerp, the municipality, and Unizo Groot-Herselt have launched the ‘Liever Lokaal’ year-end campaign. Running from December 1 until January 4, 2027, the initiative encourages residents to shop at local businesses for a chance to win prizes, including an e-bike valued at 3,269 euros.

Separately, 12 lingerie stores in the region are participating in an annual bra exchange program organized by Fedelin, the federation for lingerie specialists in Belgium. Under the theme ‘Women supporting women,’ customers who bring in old bras during November receive a 10-euro discount voucher for a new purchase. Collected items are either donated to second-hand shops for reuse or recycled sustainably to reduce waste.