L'Occitane launches new body care series and renovates Hiroshima store

L'Occitane en Provence is launching the ‘Immortelle Divine’ body care series and renovating its Sogo Hiroshima location, both scheduled for August 26, 2026.

The new product line focuses on intensive care for the neck and hands, featuring a serum neck cream and a serum hand cream. While the neck cream will be a limited release, the hand cream is being introduced as a permanent staple in the brand's lineup. The products utilize shea butter and immortelle essential oil to provide hydration and skin elasticity.

Simultaneously, the L'Occitane store at Sogo Hiroshima will reopen following a renovation marking the brand's 50th anniversary. The redesigned space aims to provide an immersive experience of the Provence lifestyle, featuring the first in-store sink in the Hiroshima prefecture to allow customers to test product textures and scents with water. The store will offer a curated selection of skincare, fragrances, and seasonal items, alongside limited-edition opening kits.