L'Occitane to launch Immortelle Vitalité hair care series

L'Occitane is launching a new premium hair care series called ‘Immortelle Vitalité’ on September 30, 2026. The line is based on over 20 years of research into the Immortelle flower, which is organically grown on the island of Corsica and is known for retaining its bright yellow color after being picked.

The series focuses on anti-aging care for both hair and scalp, aiming to restore shine and vitality. The product lineup includes three items:

• Revitalizing Shampoo: Designed to provide bounce, firmness, and body. • Plumping Hair Mask: A cream that provides intensive repair within five minutes. • Radiance Hair Oil Serum: Formulated to provide a luminous, glossy finish.

All products feature a floral-woody scent intended to provide a luxury spa-like experience. Pre-orders are currently available exclusively through the L'Occitane official online shop.