LOEWE appoints Thai actor Phuwin as brand ambassador

Luxury fashion house LOEWE has appointed Thai actor and singer Phuwin as its newest brand ambassador. The announcement comes during the creative direction of Jack McCollough and Lazaro Hernandez.

Phuwin, born in Bangkok in 2003 and signed with GMMTV, gained widespread recognition through roles in productions such as ‘Fish upon the Sky’ and ‘Me and Thee’. His background includes training as an engineer alongside his pursuits in acting, singing, and songwriting.

Creative directors McCollough and Hernandez noted that Phuwin’s ability to move naturally between different creative mediums resonated with the house’s own process. Phuwin cited LOEWE’s dedication to traditional handcraft and artisanal quality as a primary inspiration for the partnership.