Loewe introduces Antares OLED TV and optional soundbar

Loewe has unveiled the Antares OLED TV range, a premium 4K OLED offering that can be customised with interchangeable aluminium trims, fabric rear covers and a variety of mounting options, including rotating and height‑adjustable floor stands and a floor‑to‑ceiling system. The models launch in Australia in November in 48‑, 55‑, 65‑ and 77‑inch sizes, with UK/EU pricing announced at £2,500‑£4,000 (€2,500‑€4,000) depending on screen size, while Australian pricing is pending.

Each panel is individually calibrated at Loewe’s factory in Kronach, Germany, and supports Dolby Vision IQ, HDR10+ Adaptive, AI‑driven image processing and gaming‑focused features such as HDMI 2.1, 4K at up to 144 Hz, variable refresh rate and auto‑low‑latency mode. The TV runs Loewe OS9 (based on VIDAA U9) and includes streaming apps like Netflix, Disney+, Prime Video, Apple TV+, YouTube and Spotify, plus Apple AirPlay, Matter compatibility and voice‑controlled Bluetooth remote.

An optional Antares 80 W front‑firing soundbar is offered for £300 (€300), giving buyers a choice between the TV’s built‑in Invisible Sound stereo system and a more powerful audio setup. The launch is promoted through Loewe’s “Live Beyond Ordinary” campaign featuring brand ambassador French footballer Kylian Mbappé.