LOEWE launches Spring/Summer 2027 pre-collection campaign in Madrid

LOEWE has released the campaign for its Spring/Summer 2027 pre-collection, filmed and photographed in Madrid. The campaign, shot by Talia Chetrit and filmed by Julian Klincewicz, features actors Diego Calva, Victoria Luengo, and Kristine Frøseth, alongside brand ambassador Jiang Qiming.

The wardrobe, designed by Jack McCollough and Lazaro Hernandez, is set against various Madrid locations, including tapas bars, food stalls, the metro, and modernist apartment blocks. The visual direction utilizes bright colors that mirror the city's surroundings, such as yellow and orange tones found in local architecture and street life.