LOEWE unveils Fall/Winter 2026 campaign in the Alps

LOEWE Fall Winter 2026 Mont Blanc fashion campaign Cosima von Bonin

LOEWE has unveiled its Fall/Winter 2026 campaign, set against the high-altitude landscape of Pointe Helbronner in the Mont Blanc Massif. Shot at elevations of approximately 3,470 meters, the campaign utilizes the rugged environment of snow, ice, and granite to contrast with the collection’s textures and colors.

Designed by Jack McCollough and Lazaro Hernandez, the collection emphasizes sculptural forms, heavy textures, and saturated tones. Key pieces include bright knitwear, shearling garments, and the new Amazona 180 bag. The campaign, photographed by Talia Chetrit, features brand ambassadors Julia Garner and Théodore Pellerin, alongside Lil Yachty and artist Cosima von Bonin, whose work influenced a specific capsule collection of bags.

The visual narrative leverages the unpredictable alpine weather, using mist and snowfall to create a cinematic and unsettled atmosphere that highlights the functional yet avant-garde nature of the seasonal pieces.

Entities

Jack McCollough · Lazaro Hernandez · Loewe · Mont Blanc · Talia Chetrit

Claims

What the coverage asserts, and how many sources carry each claim.

[● 3 SOURCES] Talia Chetrit photographed the campaign. www.harpersbazaar.rs · www.elplural.com · www.malemodelscene.net
[● 3 SOURCES] The collection was designed by Jack McCollough and Lazaro Hernandez. www.harpersbazaar.rs · www.elplural.com · www.malemodelscene.net
[● 2 SOURCES] The campaign was shot at Pointe Helbronner in the Mont Blanc Massif at elevations reaching 3,470 meters. www.elplural.com · www.malemodelscene.net
[● 3 SOURCES] LOEWE launched its Fall/Winter 2026 campaign. www.harpersbazaar.rs · www.elplural.com · www.malemodelscene.net
[● 2 SOURCES] The collection features the new Amazona 180 bag. www.harpersbazaar.rs · www.elplural.com
[● 2 SOURCES] Artist Cosima von Bonin contributed to a capsule collection within the campaign. www.harpersbazaar.rs · www.elplural.com
[● 3 SOURCES] The campaign cast includes ambassadors Julia Garner and Théodore Pellerin. www.harpersbazaar.rs · www.elplural.com · www.malemodelscene.net

Sources

LOEWE Presents Its Fall/Winter 2026 Campaign Photographed by Talia Chetrit [fuckingyoung.es]

18 days ago

LOEWE kampanja za jesen/zimu 2026. vodi nas u srce Alpa [www.harpersbazaar.rs]

18 days ago

Julia Garner y Théodore Pellerin llevan LOEWE a las alturas en su espectacular campaña Otoño Invierno 2026 [www.elplural.com]

19 days ago

LOEWE Takes Fall Winter 2026 Campaign to the Alps [www.malemodelscene.net]

19 days ago