Loft to renew mobile app with new loyalty program

Loft Co., Ltd. has announced a major renewal of its mobile application, scheduled for October 15, 2026. The update introduces the ‘Loft Plus Program,’ a new loyalty system designed to enhance user engagement through tiered membership stages.

Under the new program, customers will earn Loft Points (LP) for every 100 yen spent (excluding tax) at physical stores or the Loft Net Store. Points can also be accumulated through store check-ins, product reviews, and participation in various campaigns. Accumulated points can be exchanged for discount coupons or exclusive, non-saleable merchandise.

The membership structure consists of six tiers: Yellow, Bronze, Silver, Gold, Platinum, and Diamond. Tiers are determined monthly based on the previous 12 months of cumulative spending. Benefits vary by tier and include birthday coupons, customizable digital membership cards featuring various creators, and increased point earnings on specific days for higher-tier members.

The app renewal also features an improved user interface for better visibility and streamlined functionality, such as real-time product searching and easier integration with the Loft Net Store.