Logistics data integration becomes critical for Brazilian e-commerce

Logistics has evolved from a mere operational stage to a critical factor in determining profit margins, customer loyalty, and competitiveness in the e-commerce sector. While the Brazilian digital retail market is increasingly driven by marketing and consumer behavior data, many companies still manage logistics using fragmented information and limited analytical capacity.

According to the Brazilian Association of Electronic Commerce (ABComm), the Brazilian e-commerce sector generated approximately R$ 235.5 billion in 2025, representing a 15% growth compared to the previous year. As the sector scales, logistical efficiency becomes essential for preserving margins and enhancing consumer experience.

Many medium and large operations face the challenge of data silos, where information is scattered across carrier platforms, order management systems, ERPs, marketplaces, and internal spreadsheets. This lack of integrated visibility prevents managers from relating key indicators—such as average cost per route, delivery times, and regional performance—often leading to decisions based on perception rather than concrete evidence.