Loja coffee producers call for effective market policies

In Loja, Ecuador, coffee producers are calling for more effective public policies and tangible economic results. While initiatives like business matchmaking rounds organized by the Prefectura de Loja are mentioned, there is emphasis on the need for these events to result in actual commercial agreements, contracts, and market access rather than serving merely as political tools.

Local producers require sustained technical assistance and fair market access to ensure long-term development and dignity for coffee-growing families, moving beyond seasonal electoral promises.