Lola Latorre faces plagiarism allegations over new brand Sorbo

Argentine lifestyle influencer Lola Latorre is facing accusations of plagiarism following the launch of her new brand, Sorbo. The brand, which focuses on hydration products containing electrolytes and collagen, has drawn criticism from social media users who claim its visual identity closely mimics Rhode, the beauty brand founded by Hailey Bieber.

Critics on platforms like X have pointed to similarities in packaging, typography, color palettes, and campaign photography. In response to the backlash, Latorre acknowledged that Bieber is one of her primary inspirations, stating she never intended to hide these influences and noting that other professionals were involved in the brand's development.