Lombardy approves ‘Cucina Tipica Lombarda’ regional brand

The Productive Activities Commission of the Lombardy Regional Council has approved a bill to establish the ‘Cucina Tipica Lombarda’ (Typical Lombard Cuisine) brand. The initiative aims to promote and protect the region's gastronomic identity and local agrifood products.

The new regional trademark will be awarded to restaurants and dining establishments that consistently feature traditional recipes on their menus and utilize certified local products, such as DOP, IGP, PAT, and De. Co. products. To support the implementation, the law includes the creation of a technical committee of experts to catalog symbolic recipes and establish promotional guidelines.

Financial provisions include an initial 100,000 euro allocation to launch a permanent Forum and a 500,000 euro annual fund for the 2027-2028 biennium dedicated to territorial communication and marketing. The legislation also seeks to support historical local businesses by facilitating generational turnover in the management of traditional restaurants.