London retailers launch festive holiday campaigns

Major London establishments are debuting seasonal holiday offerings for the 2026 festive period. Harrods has launched its “Where the Stars Align” campaign at its Knightsbridge flagship, featuring celestial-themed window displays and luxury brand activations. The transformation involved over 40,000 hours of work and utilizes 17,000 lights and 600 handcrafted stars.

In Southwark, the Shangri-La at The Shard is introducing a “Holly Jolly Afternoon Tea” in collaboration with Disney. Inspired by Mary Poppins, the experience runs from November 2026 through January 2027. The menu, curated by Executive Pastry Chef Piero Sottile, includes themed pastries and cocktails designed to reflect the classic musical.