Longevity trends reshape the wellness and anti-ageing industries

The wellness and anti-ageing industries are experiencing a significant shift as consumers move from reactive health management to proactive longevity strategies. While the anti-ageing market is worth hundreds of billions of dollars—fueled by high-profile biohacking efforts like those of entrepreneur Bryan Johnson—scientific research suggests a more nuanced view of the ageing process.

While certain cognitive functions such as processing speed and working memory may decline, ageing is not a purely linear process of decay. Research indicates that some abilities remain stable or even improve, such as the “positivity effect,” where older adults often prioritize and remember positive information more effectively than negative information due to shifts in motivation and priorities.