Longines refreshes Master Collection with new Chrono Monopoussoir

Swiss watchmaker Longines has announced a major refresh of its Master Collection, centered around the introduction of the Master Collection Chrono Monopoussoir. This new model features a single-pusher chronograph mechanism with a pulse meter, utilizing the manual winding caliber L799.5 movement.

The collection update includes various timepieces, such as moon phase chronographs and three-hand models in ice blue or frosted blue finishes. The design elements draw inspiration from the brand's heritage, specifically referencing the 1928 Wemse Second Setting Watch through its characteristic Arabic numerals.

Longines is also launching a brand campaign titled ‘Home of Elegance,’ featuring ambassadors such as Jennifer Lawrence and Henry Cavill to represent the brand's values of sophistication and harmony.