Looksmaxxing trend raises health and safety concerns

The online subculture known as looksmaxxing, which originated in incel forums, has spread to mainstream platforms such as TikTok. Practitioners promote extreme self‑optimization methods, including “bone‑smashing” where young men repeatedly strike facial bones with a hammer in an attempt to reshape their features. Medical experts warn that such practices can cause permanent facial deformation, dental damage, and severe psychological distress.

Researchers have observed a rise in misogynistic and toxic content linked to the trend, noting the use of hashtags like #blackpill and #bonesmashing. Authorities in Germany and other countries are monitoring the phenomenon as it gains visibility among adolescents, raising concerns about its impact on mental health and public safety.