Loop Capital acquires Lifeline Capital wealth management assets

Loop Capital has completed an asset transfer agreement to acquire specified wealth management and family office assets from Lifeline Capital. The deal is valued at $450 million and aims to expand Loop Capital’s platform catering to high-net-worth athletes, entertainers, entrepreneurs, and executives.

Through this acquisition, Loop Capital intends to integrate Lifeline’s client base into its broader investment resources and institutional capabilities. The move aligns with a strategic focus on helping clients transition from relying on endorsement income toward long-term ownership and productive asset investment.

Founded in Chicago in 1997, Loop Capital manages over $12 billion in assets and operates across investment banking, capital markets, and wealth management. The firm seeks to provide specialized financial planning and advisory services to address the complex financial needs of high-earning individuals.