L'Oréal Groupe launches personalized SKIN LAB in Uruguay

skincare technology personalized beauty intergenerational diversity employer branding consumer diagnostics

L'Oréal Groupe has launched SKIN LAB in partnership with HÄVEN at Punta Carretas Shopping in Uruguay. The initiative, running from October 23 to November 1, brings together brands including Lancôme, Biotherm, and Kiehl's to provide personalized skincare experiences.

Visitors can access specialized technology for skin diagnostics and receive expert guidance to build customized routines. The project aims to educate consumers on skincare ingredients and efficacy, addressing a growing market demand for transparency and personalized product curation.

Entities

Biotherm · HÄVEN · Kiehl's · L'Oréal Groupe · Lancôme

Sources

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