L’Oréal integrates AI and advanced tech into beauty care

At the Wave festival in Turin, L’Oréal’s Global Vice President of Tech and Open Innovation, Guive Balooch, discussed the company’s integration of advanced technology into the beauty industry. Balooch emphasized that L’Oréal operates as a technology-driven company, utilizing a dedicated incubator staffed by physicists, engineers, UX experts, and data scientists to collaborate with universities and startups.

Key technological advancements highlighted include the use of artificial intelligence, biological diagnostics, and light-based technology to redefine beauty care. Examples of these innovations include the Air Light Pro, an infrared hair dryer designed to dry hair faster with less heat, and upcoming AI-enhanced scalp care and skin longevity tools. Balooch noted that modern consumers increasingly rely on technological guidance and diagnostic tools to select products and achieve optimal results.