L'Oréal Paris and Creamy launch new sun protection stick products

L'Oréal Paris has introduced its first sun protection stick in Brazil, the Solar Expertise Cloud Skin. Utilizing Korean technology, the SPF 50 product features an ultra-lightweight texture and a soft-matte effect lasting up to 12 hours. The stick format is designed for easy application and reapplication throughout the day, including over makeup.

Similarly, the Brazilian skincare brand Creamy, part of the Skelt Beauty Brands group, has launched the Suncare Stick Multifuncional with SPF 99. This product combines sun protection with makeup, offering medium natural coverage in 10 different shades. It aims to merge skincare and cosmetics by providing a blur effect and soft-matte finish in a practical stick format.