L’Oréal Paris celebrates female empowerment at Paris Fashion Week

L’Oréal Paris held its ninth annual Le Défilé during Paris Fashion Week at Place Joffre, with the Eiffel Tower serving as a backdrop. Under the theme ‘Express Your Worth,’ the event celebrated female empowerment, inclusivity, and beauty across generations.

The runway featured a diverse cast of international celebrities, models, and athletes. Kendall Jenner opened the show, while 88-year-old Jane Fonda and other notable figures like Viola Davis, Eva Longoria, and Cara Delevingne participated. The event also highlighted individual stories of resilience, such as Virginie Dubost, who walked the runway in a wheelchair.

The show concluded with a performance by Céline Dion, who sang ‘I’m Alive’ to a crowd of approximately 3,000 guests. The brand’s message of self-confidence and diversity was also extended to international locations, including a simultaneous celebration in Casablanca, Morocco.