L'Oréal Professionnel campaign urges Polish women to adopt confidence‑building habits

A joint social‑media campaign by JEMIOL and L'Oréal Professionnel in Poland spotlights the gap between how women evaluate themselves and how they are perceived by others. The initiative encourages women to shift from appearance‑based confidence to internal self‑value, highlighting seven everyday habits such as clearly stating personal needs, setting firm boundaries, and reducing unnecessary apologies.

The campaign also references a study published in *Scientific Reports* that found speaking to oneself in the third person can create psychological distance and lower emotional reactivity. By promoting these practices, the effort aims to foster calmer self‑awareness and stronger self‑esteem among Polish women.

Overall, the messaging underscores that true confidence derives from authentic self‑acceptance rather than perfection, urging women to cultivate habits that reinforce inner worth.