Lorenz focuses on regenerative farming for potato quality

Snack manufacturer Lorenz has released a report focusing on the importance of regenerative agricultural methods for the quality of its Crunchips brand. The company emphasizes that critical factors such as starch content, size, shape, and storage capacity are determined by soil health months before harvest.

Lorenz highlights that healthy soils are essential for water retention and nutrient supply, helping crops withstand extreme weather conditions like droughts and heavy rainfall. To influence raw material quality, the company is increasingly focusing on long-term cultivation contracts and joint field trials with agricultural partners.