Lotte appoints Wakana Matsumoto as character for Rummy and Bacchus chocolates

Lotte has announced that actress Wakana Matsumoto will serve as the new commercial character for its seasonal liqueur chocolates, ‘Rummy’ and ‘Bacchus’. The new television commercial, titled ‘With a Face Shown to No One’, is scheduled to begin airing nationwide on October 6, 2026.

The advertisement depicts a private, relaxing evening where Matsumoto enjoys the chocolates in solitude. The campaign focuses on the theme of expressing authentic, blissful emotions that one might typically keep hidden from others. During the shoot, Matsumoto portrayed a range of expressions, from sophisticated elegance to playful charm.

In interviews following the production, Matsumoto shared insights into her personal lifestyle, describing herself as an indoor person who values quality over quantity in her daily routines. She noted that consuming the chocolates provides a sense of calm during her personal downtime.