Lotte Department Store appoints Jennie as brand ambassador for global expansion

South Korean retailers are launching various marketing and promotional strategies to capture consumer demand in October.

Lotte Department Store has appointed global artist Jennie as its brand ambassador, marking its first such appointment in 10 years. The ‘As I am’ campaign, set to debut on October 21 via digital and TV media, aims to strengthen the company's global brand competitiveness. The campaign will extend to international locations in Vietnam and Indonesia, as well as major transit hubs in Korea like Incheon International Airport and Seoul Station.

Other retail movements include Lotte Mart and Lotte Wellfood collaborating to release snacks featuring Jeju specialty ingredients, such as tangerine mini cakes and apple mango jellies. Meanwhile, Emart is hosting its ‘Gorae-it Festa’ from October 1 to 5, offering discounts of up to 50% on seasonal foods, household goods, and electronics, alongside a ‘Baby Week’ promotion for infant products.