Lotte Department Store to host Seoul Fashion Week in Jamsil

Lotte Department Store is collaborating with the Seoul Metropolitan Government to host the 2027 S/S Seoul Fashion Week in the Jamsil Lotte Town area from September 3 to September 6. For the first time, the event will expand its venue from the Dongdaemun Design Plaza (DDP) to the World Park grass plaza in Jamsil.

The fashion week will feature various runway shows, including KIMHĒKIM’s 10th-anniversary collection on September 3, followed by Greedious on September 4, and a brand alliance runway featuring Dunst, General Idea, EBM, and Mahagrid on September 5.

In addition to fashion shows, the event will include K-content celebrations, such as an exhibition and bazaar featuring stage outfits and memorabilia from the K-pop group NCT to commemorate their 10th anniversary. Other activities include pop-up stores for K-fashion brands and an experiential exhibition by Adidas.