Lotte Home Shopping launches large-scale shopping festival

Lotte Home Shopping has launched its large-scale shopping festival, ‘Gwangkeuljeol’, which will run for 11 days from the 8th to the 18th. The event focuses on the theme of ‘Big Benefits, Big Fun, and Big Satisfaction’, offering various customer incentives including daily coupon packs, reward points, gifts, and card discounts on TV home shopping programs.

To enhance customer engagement, the company is integrating shopping with cultural content. A major highlight is the ‘Gwangkeul Concert’, scheduled for next month on the 14th and 15th at KINTEX in Goyang, Gyeonggi Province. The concert scale has doubled from last year, with plans to invite 13,000 attendees to see various artists across ballad, dance, and trot genres.

Additionally, Lotte Home Shopping will host a ‘Gwangkeul Market’ at KINTEX from the 13th to the 15th of next month, featuring beauty and health food brand booths. The company also announced a charitable component, pledging to donate up to 50 million won to the Salvation Army Korea based on the number of customer entries during the event.