Lotte launches Premium Ghana collaboration with The New Prince of Tennis

Lotte has launched a collaboration between its ‘Premium Ghana’ chocolate brand and the anime series ‘The New Prince of Tennis’. The campaign features the character Keigo Atobe, the captain of the Hyotei Academy tennis team, who is portrayed as a gourmet with a deep connection to chocolate.

The collaboration includes four newly drawn visuals of Atobe in luxurious attire and 20 different ‘premium comments’ regarding the chocolate’s flavor. From October 5 to October 11, the campaign will feature special advertisements at Ikebukuro Station on the Tobu Tojo Line.

Additionally, a promotional campaign allows customers who purchase two or more Premium Ghana products to enter a lottery to win original merchandise, such as acrylic stands and clear files. The entry period for the giveaway runs until October 12.